In this episode of the Phoenix Prosperity Podcast, Tim Fergestad sits down with Kristin Hege, founder and CEO of Convey Communications, a leading PR and communications firm specializing in B2B tech. Kristin shares her journey in the PR industry, how she built her firm into a trusted partner for some of the most innovative software companies, and what it takes to stand out in an increasingly crowded media landscape.
Kristin dives into the challenges of modern PR, from shrinking newsrooms to the rise of influencer relations in B2B. She also offers insights into how growth-stage tech companies can effectively use PR to drive brand awareness, support long sales cycles, and build credibility in their industries.
Beyond her professional work, Kristin discusses her passion for mentoring the next generation of PR professionals, her involvement in industry organizations, and her personal goals for building long-term wealth through real estate investments.
In This Episode, You’ll Learn:
- How B2B tech companies can leverage PR for growth
- The biggest challenges in media relations today
- Why thought leadership is key in the tech industry
- Kristin’s approach to leadership and company culture
- Her personal journey in entrepreneurship and wealth-building
————————————————— Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!
