In this episode of the Phoenix Prosperity Podcast, host Tim Fergestad sits down with Meredith Dennis, a marketing expert with extensive experience in helping startups and small businesses thrive. Meredith, the founder and CEO of Compression Marketing, shares her journey from obtaining marketing and journalism degrees to becoming a fractional marketing executive and a well-regarded small business advisor.
Meredith discusses the importance of focusing on authentic connections, storytelling, and problem-solving in marketing. She highlights the pitfalls of being a “metrics chaser” and emphasizes the need for marketers to remember the core purpose of their efforts. Meredith also delves into the challenges and rewards of starting her own business and offers invaluable advice for entrepreneurs on simplifying marketing strategies and focusing on what truly matters.
Tune in to learn about Meredith’s approach to helping businesses grow, her insights on industry trends, and her role as the President-elect of the American Marketing Association in Arizona. This episode is packed with actionable advice for anyone looking to enhance their marketing efforts and drive substantial growth.
Key Points:
- Meredith’s background and journey in marketing
- The founding of Compression Marketing and its mission
- Common challenges faced by startups and small businesses in marketing
- The importance of authentic connections and storytelling in marketing
- Meredith’s advice on simplifying marketing strategies for better results
- Insights into the future of marketing and upcoming trends
- Meredith’s role and vision for the American Marketing Association in Arizona
Guest Bio: Meredith Dennis is the founder and CEO of Compression Marketing. She serves as a fractional marketing executive, public speaker, and small business advisor. Meredith holds marketing and journalism degrees and several industry-leading certifications. She is passionate about helping startups and small businesses achieve remarkable growth through effective marketing strategies.
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Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!
