In this episode of the Phoenix Prosperity Podcast, Tim Fergestad sits down with Alex Grist, the Director of Events at Express Flooring. Alex shares his journey into the world of event planning and branding, detailing how he stumbled into the industry through temp work and quickly discovered his passion for it. With a background in interior merchandising, Alex leveraged his skills to excel in customer service, operations, and sales, ultimately leading to his current role where he manages a team across multiple cities.
Alex discusses the significant growth of Express Flooring’s event presence, going from 10 shows a year to 50-60 shows per month. He explains the strategic importance of home shows and other unique events, emphasizing the need for effective branding and customer engagement. Alex also touches on the post-COVID changes in the event industry and the evolving nature of marketing and brand recognition.
Listeners will gain insights into:
- The journey and career development of Alex Grist in event management and branding.
- The exponential growth of Express Flooring’s event presence.
- The importance of strategic branding and effective customer engagement.
- The impact of COVID-19 on the event industry.
- The future plans and expansion of Express Flooring.
Guest Information: Alex Grist is the Director of Events at Express Flooring, a company specializing in home improvement and flooring solutions. With extensive experience in event planning and brand management, Alex has significantly contributed to the growth and recognition of Express Flooring.
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Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!
