Debt-Free Industrial Investing with Joel Friedland

Phoenix Prosperity Podcast

In this insightful episode, Tim sits down with Joel Friedland, CEO of Brit Properties, to dive into the power and philosophy of debt-free industrial real estate investing. Joel shares how a chance cold call led to a decades-long career in syndication and real estate, the lessons he’s learned from four economic downturns, and why he believes in operating without leverage. Joel explains the math behind lower-risk investing, his deeply personal reasons for avoiding debt, and how his team finds success in simplicity, tenant quality, and long-term holds. He also opens up about past struggles with lenders and how those experiences shaped his unique investment strategy today. Whether you’re a seasoned investor or just real estate curious, Joel’s stories, philosophy, and practical wisdom will leave a lasting impression.

In this episode, you’ll learn:

  • Why Joel avoids debt—even when interest rates are low

  • How his company structures deals to reduce risk for investors

  • What happened when he tried to convince a business to move out of their “dump”

  • The real risks of commercial lending most people overlook

  • How Joel’s team is mentoring the next generation of real estate professionals

  • What Joel wishes he had known earlier in his career

 

———————————————— Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!

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