What does it really take to connect with multicultural communities? According to Carlos Velasco, it starts with trust.
In this episode of the Phoenix Prosperity Podcast, Tim Fergestad sits down with Carlos Velasco, founder of NOBLE Activators, to discuss how businesses, nonprofits, and public organizations can create meaningful relationships with Arizona’s growing Latino and multicultural communities.
Carlos shares his personal journey from Ecuador to the United States at age 12 and explains how his experiences shaped his passion for community building, economic opportunity, and authentic cultural engagement. Today, through NOBLE, he helps organizations move beyond translation and develop strategies that foster lasting trust and meaningful community impact.
Throughout the conversation, Carlos explains why successful multicultural marketing requires much more than speaking the right language. It demands cultural understanding, patience, genuine investment, and a commitment to serving communities with authenticity.
———————————— Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!
