In this episode of the Phoenix Prosperity Podcast, Tim Fergestad sits down with Roger Hurni, an innovative entrepreneur and renowned expert in behavioral marketing. Roger shares his journey, insights, and strategies that have significantly impacted the field of marketing and communication. With a career spanning collaborations with iconic brands like ABC Network, Nike, and Petsmart, Roger offers a wealth of knowledge on deciphering human behavior and transforming insights into actionable strategies.
Roger discusses his latest book, “Outthink, Outperform: Transform Your Organization Through Behavioral Marketing,” and delves into the principles of behavioral marketing, highlighting the importance of understanding and influencing human behavior to drive business success. He shares personal stories, industry experiences, and the innovative approaches that have kept his company, Off Madison Ave, ahead of the curve.
Key Points:
- Roger’s background and career highlights
- The concept of behavioral marketing and its applications
- Insights from Roger’s book and the inspiration behind it
- The importance of culture and innovation in business
- Trends in marketing and the impact of AI
Guest Information: Roger Hurni is the founder of Off Madison Ave and LighthousePE, with a distinguished career in marketing and communication. His work has earned numerous prestigious awards, and he serves on several esteemed boards.
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Interested in being part of this? Please visit our guest invitation page where you can learn more and fill out a brief questionnaire to get started: https://phoenixprosperitypodcast.com/guest It’s going to be enlightening and, most importantly, a lot of fun. I’d love for you to be a part of it!
